When we’re all in,
we all win.

We're All In Wisconsin Sign

We’re all in this together.

In Wisconsin, it’s in our nature to do right by our friends and neighbors. Our health and our economy have never been more connected than they are today. We’re All In is an initiative based on the idea that to move forward, we need to have each other’s backs. Adjusting our behavior isn’t just the surest way to slow the spread of COVID-19, but the smartest way to get our economy back on track. So as we navigate through these times, let’s remember that the actions of one can affect many. Let’s continue to do good for the greater good. And let’s never forget that in Wisconsin we’re all in this together.

How are you showing love for the places you love?

There are all sorts of ways to support local businesses during COVID. Here are little things that can mean a lot to your community.

Get your New Year’s Eve to go.

Grab a curbside 6-pack of something special from your local microbrewery. Or stop by your go-to restaurant for a do-it-yourself drink kit. You can go all out to support your favorite local businesses without having to go out to ring in the New Year.

Show some love for your coworkers’ communities.

Just because Secret Santa and cookie exchanges aren’t happening at work doesn’t mean you can’t share holiday cheer with a coworker. Surprise them and support their communities by having a shop in their hometown deliver a gift right to their home.

Discover lots of new locals.

Pick at least one day every week to show your support for a different local business. Grab curbside from a restaurant you haven’t tried. Online shop from a new-to-you hometown store. Take something to a neighborhood service and repair shop you’ve never used.


Join in.


Spread the word instead of the virus by showing how you’re doing your part.


Window Sign

Share why you’re all in and encourage neighbors to be, too.


Facebook Frame

Add a We’re All In frame to your profile photo to show your support.


Six simple things you can do to keep enjoying what you do:

Wear a Mask

The ultimate expression of smiling on the inside.

Keep it snug over your mouth and nose; the less you readjust or remove it, the more effective it will be.

Stay Socially Distant

Now you’ll really stand out in a crowd.

Keeping six feet of distance between you and others helps keep the virus from spreading during everyday interactions.

Keep Your Hands Clean

Staying healthy and clean hands go hand-in-hand.

Soap and water need 20 seconds to kill or wash away any virus; hand sanitizer needs to dry completely.

Keep Gatherings Small

Now you’ll really stand out in a crowd.

The fewer people you interact with and the less time you spend in crowds, the less likely the virus is to spread.

Sanitize Surfaces

Help wipe out the virus by just wiping.

A disinfecting wipe or soap and water daily is all it takes to keep the virus off things like phones and doorknobs.

Avoid Touching Your Face

Why mess with perfection?

Keeping any virus that may be on your hands away from your mouth, nose and eyes lessens your chance of infection.

See who’s all in.


We’re all in for your business.

We all need to be open to the changes in behavior that will allow businesses to reopen, stay open and thrive. Our business resources page provides tools and ideas to help business owners develop the right practices to keep people safe and their future secure.


We’ve got this.

We Are All In - For Our Businesses

For Our Businesses

We’re all in because we’re all connected. The businesses in our local communities are depending on us.

We Are All In - For Each Other

For Each Other

Let’s keep each other healthy and safe, so we can get back to the people, things and activities we love.

We Are All In - For Our Communities

For Our Communities

It doesn’t matter where in Wisconsin you live—it’s the things we do that make us who we are. We’re all in for a heathy and safe Wisconsin.